oolo Brings Smart Revenue Monitoring to Turkish App Market

The country's role as an app powerhouse — both in terms of development and adoption— make it a a key proving ground and strategic market for innovative technologies.

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Turkey Stands Out As A Strategic Priority

Long a top-ten country in terms of app downloads, Turkey is a rapidly ascending global power in the world of publishing. The Turkish Republic is especially advanced where it comes to mobile gaming. Compared to the global market, Turkish developers are more than twice as concentrated in game titles. With this market growth comes increased competition and operational complexity — especially as app portfolios continue grow.

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As publisher monetization becomes more complex, the need for smart automation and optimization solutions will only grow. The combination of oolo's AI and domain expertise puts the company in the perfect position to answer this need.close quotes

Barış Tığlı, Growth Solutions Lead at Coda

Filling A Gap In the Market

Alone at the controls of a $167B industry, Monetization & Growth teams are expected to perfectly synchronize millions of moving parts using little more than glorified spreadsheets and KPI  dashboards. oolo changes the equation.

Using its industry-tailored anomaly detection and business-smart investigation engine, oolo removes bottlenecks in data review, eliminates human error, and streamlines interventions.

The company's strategic investment in Turkey is intended to answer this vital market need and leverage the country's position as a bridge between Europe, the Middle East, and Asia.

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Curabitur et pretium mi. Cras nec urna ut magna vehicula.

A Solution for Growth: Simplified and Supercharged

oolo automatically detects and traces data anomalies to their root causes translating incidents into real-world problems and opportunities.

oolo's smart monitoring improves operational efficiency and accelerates monetization which is why it's trusted by industry leaders like Voodoo and Supersonic.

About oolo

A Deep Monitoring solution, oolo automatically detects and translates data anomalies into actionable, easy-to-understand business imperatives. 

Combining machine learning, industry-specific data relationship mapping, and codified operational know-how, oolo helps monetization teams get the most out of their time, data, and inventory.

The company will soon launch the beta version of its UA monitoring suite — delivering true end-to-end coverage for app growth teams.

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