Context-aware anomaly detection
An anomaly detection engine built specifically for ad monetization, oolo not only sees everything playing out in your data, but understands it.
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Always-On Business enablement
oolo tells you what's happening, where it's happening, and why it matters — so you can plan ahead and prioritize tasks with purpose & precision.
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Easy-to-use and ready-to-go
Intuitively designed and easy-to-use, oolo fits your workflows like a glove and cuts past the noise to deliver actionable improvement opportunities.
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Absolute Detection
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Instant Awareness
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No Flooding
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Never miss another problem or opportunity
oolo automates and error-proofs data review — across every revenue channel, data dimension, and granularity level — ensuring nothing gets overlooked. oolo helps publishers eliminate revenue blind spots — shining a bright light on the dark corners of their operations.
Identify trends as they develop
oolo's real-time alerts include automated root cause investigations — delivering true data transparency. By translating statistical insights into an appreciable business context, oolo helps publishers closes the gap between detection & correction.
Free yourself from false alarms
All oolo alerts are pre-validated for business significance — taking into account seasonality, revenue impact, "fixability," network changes, metric correlations, and natural variance. Knowing how the anomaly relates to the business means oolo can filter out the noise and help users focus on what actually matters.
"Even with trained eyes and applied analytics, some performance issues leave faint footprints. Those issues, subtly expressed as they are, can add up to have a big impact on monetization. oolo is simply invaluable for us to find and fix those issues."
Senior Ad Monetization Manager
"I've been working with the oolo team for over a year now and it's been a fantastic experience."
Senior Ad Monetization Manager
"oolo eliminates manual monitoring and allows us to focus on strategy instead of firefighting."
Director of Growth
"oolo's forecasting and anomaly detection is vital to our campaign booking, pacing, and delivery efforts."
Sr. Strategic Planning Manager
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"I’m a big fan of the oolo solution. It not only has our backs with round-the-clock monitoring and anomaly detection, but it clearly quantifies and prioritizes our issues in financial terms. No other solution understands our industry, let alone our business, well enough to do that."
VP Business Intelligence
"With all the hot air and empty promises out there, it’s so powerful to see a product that actually delivers on its claims."
Chief Yield Officer
